Senior Director of Learning and Development
Faculty & Executive Coach

Reba Rose is a seasoned executive coach, social impact leader, martial artist and talent development executive. As the Senior Director of Learning & Development at Berkeley Executive Coaching Institute (BECI), Reba works with a global audience offering leadership programs that focus on the mind and heart of the leader. As a coach, Reba is a thought partner who listens deeply, engaging coaching clients in holistic inquiry to embrace emotional, physical and spiritual intelligence to catalyze sustainable transformation. She has a passion and agility for activating leaders, rebuilding trust in teams and strengthening organizational culture.

A Certified Executive Coach with BECI, Reba works as a faculty member and master coach for their executive coaching certification intensive. Over the last 20+ years Reba has worked with a global community of senior leaders in tech, finance, health, social sectors, government, life sciences, including several Olympians. Her specialty is in strengthening our ability to embody confidence and leadership as a daily practice.

Throughout her career, Reba has led strategic growth and people development both as an external consultant and internal change agent. Reba is the founder of Stand Tall Leadership Consulting and a highly skilled designer, facilitator and trainer who develops customized experiential training to shift leadership behaviors, strengthen management practices and build team collaboration. Most recently, Reba was the Vice President of People at Fair Trade USA where she focused on employee engagement and organizational culture transformation.

Invested in the development of business leaders, Reba has coached and led leadership programs at UC Berkeley's Haas School of Business, the Berlin School of Creative Leadership, Olin School of Business and Nanyang Technological University. Reba is dedicated to facilitating inclusive processes that build conscious communities and accelerate positive social impact.

Reba has a Masters in Educational Psychology from University of California at Berkeley. She is a Professional Certified Coach (PCC) from International Coaching Federation.

Known for her intuitive, dynamic style, and as a theater and movement artist, a martial artist with a 3rd Degree Black Belt in Kajukenbo and an advanced practitioner in Qigong, Reba offers a creative and robust toolkit for living in balance. Reba grew up on the shores of Lake Michigan then found her way to California where she put down roots. She lives in Oakland with her family and energetic big black dog.

Executive Coach

Patti Chan is a Product Executive Coach and former VP of Product who specializes in guiding founders and senior leaders through the messy middle of scale. She brings clarity to their role, confidence to their leadership, and steadiness to their impact as stakes increase.

Patti draws on more than two decades of experience—from co-founding startups to scaling Imperfect Foods from ~$19M to $500M+ in revenue as VP of Product, where she built and led the Product and Engineering organization. Her coaching is grounded in lived operator experience. She has coached leaders across high-growth startups and public/late-stage companies alike including Amazon, Anthropic, and Salesforce. Patti was one of 50 North American product coaches selected for Marty Cagan's invite-only "Coach the Coaches" intensive.

Her approach integrates real-world skill acceleration with nervous system-informed coaching, helping leaders move from reactive to intentional even as scope expands. Patti works 1:1 with senior leaders and facilitates cohort-based executive groups.

Patti is a certified Executive Coach from the Berkeley Executive Coaching Institute, a PCC coach from International Coaching Federation, and holds a Bachelor’s Degree in Psychology, and Entrepreneurship & Management from The Johns Hopkins University. She’s also a teaching Collaborator in Residence and Advisor to the Product Management track of the Masters program at the Maryland Institute College of Art.

When not coaching, Patti can be found sampling her way through Oakland farmers markets and attempting to recreate all of her Cantonese grandma’s best dishes from memory.

Executive Coach

With more than 30 years of experience in Fortune 100 environments across the United States and Europe, Shawn Comboy is an executive coach, facilitator, and leadership advisor known for helping leaders navigate complexity, change, and growth with greater clarity and impact. She is an ICF Professional Certified Coach (PCC) whose clients span the private, public, and nonprofit sectors, including technology, retail, logistics, education, and entrepreneurship.

Shawn’s work is grounded in her ability to quickly identify what lies at the heart of a challenge while creating the space for leaders to think more strategically, lead more authentically, and operate more effectively in high-pressure environments. Her coaching approach combines deep business acumen with emotional intelligence, candor, and compassion.

Prior to her coaching career, Shawn built and led high-performing sales organizations and guided leaders through large-scale organizational change, restructuring, and periods of rapid growth. Her international experience working across Europe shaped her appreciation for cultural nuance, organizational dynamics, and the human side of leadership.

In addition to her coaching work, Shawn is a certified facilitator who has designed and delivered leadership development and sales programs for organizations focused on strengthening leadership capability, organizational alignment, and team performance.

Executive Coach

Michelle Florendo is a decision engineer and coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward.

Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use concepts from decision engineering to help them thrive in work and life by getting their heads and hearts on the same page. She has spoken at several conferences and has guest-taught on career decision making in Stanford's famous Design Your Life course. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, spent years a Senior Coach for Management Leadership for Tomorrow, coaches for Startup Parent, and is an adjunct faculty member at New Ventures West.

Michelle has 1500+ hours of coaching experience spanning almost a decade. She has a Certified Executive Coaching credential from UC Berkeley and the Berkeley Executive Coaching Institute, a Professional Certified Coach credential from the International Coaching Federation, and an Integral Coaching certification from New Ventures West. Michelle is based in Oakland, CA, with her partner and two young children. She enjoys hip-hop dance, growing food with her kids, making costumes, and eating delicious food.

"Michelle was a master at unpacking my development challenges and helping me create clear tactical plans to manage these areas. She is an amazing listener and she was able to share frameworks, skills and tactics to help me align my values with my goals."